Positano: The Jewel of the Amalfi Coast

Positano, the crown jewel of the Amalfi Coast, enchants visitors with its colorful cliffside homes, boutique shopping, and breathtaking sea views.

Positano, Italy: Attractions, Beaches & Things to Do

Discover Positano, Italy’s most iconic Amalfi Coast destination. Explore its colorful streets, stunning beaches, and luxury shopping.

You should know

Positano is one of the most famous and picturesque towns on the Amalfi Coast, often called the “Vertical City” for its colorful homes cascading down steep cliffs. The town is known for its stunning beaches, including Spiaggia Grande and Fornillo Beach, as well as its boutique shopping and artisanal crafts, like handmade sandals and ceramics. Its romantic atmosphere, combined with breathtaking sea views, makes Positano a favorite destination for couples, families, and luxury travelers.

Positano is accessible by land and sea: By Car or Private Transfer: The scenic drive along the Amalfi Coast offers dramatic views, but roads can be narrow and winding. Sorrento Voyage offers private transfers for a comfortable journey. By Ferry: Ferries connect Positano to nearby towns like Sorrento, Capri, and Amalfi, providing a relaxing and scenic approach. By Bus: Local SITA buses run frequently between Positano and other Amalfi Coast towns. By Private Boat: A luxurious way to arrive, Sorrento Voyage offers private boat tours in Positano often include stops along the coastline.

Positano is rich in attractions that showcase its natural beauty, history, and charm: Spiaggia Grande: The town’s main beach, lined with chic beach clubs, cafes, and restaurants. Church of Santa Maria Assunta: Famous for its majolica-tiled dome and the Byzantine icon of the Black Madonna. Path of the Gods: A hiking trail offering breathtaking views of the coastline and the sea below. Via dei Mulini: A lively street filled with artisan shops, luxury boutiques, and cafes. Fornillo Beach: A quieter alternative to Spiaggia Grande, perfect for relaxation.

Positano is a shopper’s paradise, known for its handmade leather sandals, fashionable beachwear, and locally crafted ceramics. Key shopping areas include: Via dei Mulini: Home to boutiques offering high-end clothing, accessories, and souvenirs. Artisan Sandal Shops: Watch local craftsmen create custom-made sandals. Ceramic Studios: Beautiful hand-painted pieces inspired by the colors of the Amalfi Coast. For a personalized shopping experience, Sorrento Voyage can arrange guided tours of Positano’s best boutiques and artisan workshops.

The best time to visit Positano is during the spring (April-May) and early autumn (September-October), when the weather is pleasant, and the town is less crowded. Summer is the peak season, offering a lively atmosphere and warm weather, but it can be busy. Early mornings and evenings are ideal for enjoying the town’s beauty in a quieter setting. Contact Sorrento Voyage to organize your bespoke holiday in Positano!

Yes! Positano is a highlight of any Amalfi Coast itinerary. Sorrento Voyage offers customizable tours that include Positano’s top attractions, local experiences, and even private boat tours along the coast. These tours provide a luxurious and personalized way to explore the town’s unique charm and natural beauty.

Positano is a gastronomic paradise, offering a variety of dining options, from luxury Michelin-starred restaurants to cozy trattorias that showcase the rich flavors of the Amalfi Coast. Here are the most renowned dining spots: La Sponda: Located in the iconic Le Sirenuse hotel, this Michelin-starred restaurant offers an elegant menu inspired by Mediterranean flavors. Lit by hundreds of candles at night, it provides a romantic ambiance and breathtaking views of Positano. Signature dishes include locally caught seafood and handmade pasta with seasonal ingredients. Zass: Another Michelin-starred restaurant, located in the luxurious Il San Pietro di Positano hotel. Known for its exquisite cuisine, Zass features ingredients sourced from the hotel’s own gardens and local farms. The panoramic views of the Amalfi Coast are as unforgettable as the dishes themselves. Chez Black: A waterfront classic on Spiaggia Grande, this lively restaurant is famous for its welcoming atmosphere, fresh seafood, and creative pasta dishes, such as their signature heart-shaped ravioli. It’s a must-visit for a fun yet high-quality dining experience. Ristorante Max: Combining art and fine dining, this elegant restaurant offers traditional Amalfi Coast dishes with a refined touch. Its cozy atmosphere, surrounded by local artwork, makes it a unique choice for an intimate meal. Da Vincenzo: A long-standing favorite among locals and tourists, Da Vincenzo offers a mix of tradition and innovation in its menu. Highlights include fresh seafood, handmade pasta, and one of the best tiramisus in town. Adamo ed Eva: Located in the Eden Roc Hotel, this upscale restaurant offers an extensive menu featuring both classic Italian dishes and modern interpretations. The stunning terrace views add to the overall experience. Da Adolfo: A hidden gem accessible only by boat from Spiaggia Grande. This rustic beachside restaurant is famous for its simple yet flavorful dishes, including mozzarella grilled on lemon leaves and freshly caught seafood. Ristorante Bruno: Perched on the cliffs above Positano, this restaurant combines incredible views with traditional dishes such as spaghetti alle vongole and lemon-infused seafood risotto. Il Tridente: Located in the Hotel Poseidon, Il Tridente offers refined Mediterranean dishes and a terrace overlooking the town and sea. It’s an excellent choice for a romantic dinner or a celebratory meal. Rada Restaurant: For a truly exclusive experience, Rada offers fine dining in a stunning cliffside location. Known for its impeccable service and gourmet dishes, it’s perfect for a special occasion. La Tagliata: A family-run restaurant located in the hills above Positano. Known for its generous portions and farm-to-table ingredients, La Tagliata offers an authentic Amalfi Coast experience in a welcoming and rustic setting. For an unforgettable dining experience, Sorrento Voyage’s concierge service can secure reservations at these sought-after restaurants, ensuring you enjoy the best that Positano’s culinary scene has to offer.

Positano offers a sophisticated and vibrant nightlife scene, perfect for couples, friends, and solo travelers seeking unique experiences. The town combines chic cocktail bars, live music venues, and exclusive clubs. Key highlights include: Music on the Rocks: A world-famous nightclub carved into the cliffs of Positano. Known for its luxurious ambiance and stunning sea views, it hosts international DJs and offers an unforgettable party experience. Franco’s Bar: A trendy rooftop bar offering expertly crafted cocktails and panoramic views of the Amalfi Coast. Ideal for a stylish aperitivo. La Zagara: A charming garden bar offering a relaxed atmosphere with live music and a menu of signature drinks. Li Galli Bar: Located at the Le Sirenuse Hotel, this bar is known for its elegant setting and refined cocktails, making it perfect for a romantic evening. Sorrento Voyage can arrange reservations and exclusive experiences at these top nightlife spots, ensuring a seamless and memorable evening.

Positano is home to some of the most luxurious beach clubs on the Amalfi Coast, offering a blend of relaxation, stunning views, and world-class service: La Scogliera: Located on Spiaggia Grande, this beach club offers private cabanas, fine dining, and direct access to the turquoise waters. It’s perfect for those seeking privacy and comfort. Arienzo Beach Club: Accessible by boat, this exclusive beach club is known for its tranquil atmosphere, gourmet menu, and stunning views of the cliffs and sea. Da Adolfo: A hidden gem accessible only by boat, this rustic beach club offers a relaxed atmosphere, delicious seafood, and a laid-back vibe. Sorrento Voyage’s concierge service can assist with securing reservations at these prestigious beach clubs, ensuring you enjoy the ultimate Positano experience.

Positano is synonymous with luxury, offering some of the most exclusive hotels in the world, renowned for their elegance, stunning views, and impeccable service. Here are the most luxurious and iconic hotels in Positano: Le Sirenuse: A world-famous luxury hotel featuring terraces with breathtaking views, a Michelin-starred restaurant (La Sponda), and a sophisticated atmosphere. Hotel Il San Pietro di Positano: An ultra-luxurious retreat carved into the cliffs, boasting a private beach, a Michelin-starred restaurant (Zass), and panoramic sea views. Villa Treville: A boutique luxury hotel that was once the private residence of Franco Zeffirelli. It offers exclusive suites, lush gardens, and direct access to the sea. Hotel Villa Franca: A five-star property perched high above Positano, offering chic design, a rooftop pool, and stunning views. The Galligrill rooftop restaurant and O’R cocktail bar add to its exclusive charm. Hotel Poseidon: A Mediterranean-style hotel with elegant rooms, a beautiful pool terrace, and top-tier service. Hotel Marincanto: Known for its infinity pool, romantic setting, and intimate luxury with views overlooking Positano and the coastline. Covo dei Saraceni: A beachfront gem offering modern luxury and direct access to Spiaggia Grande, perfect for those seeking a seaside stay. Palazzo Murat: A historic and luxurious property in the heart of Positano, featuring a serene private garden and classic Italian charm. Sorrento Voyage’s concierge service can arrange stays at these renowned hotels, ensuring access to premium amenities and a seamless luxury experience in Positano.